Very few things will transform your copywriting expertise as fast and effectively as gathering and reading sales letter samples.
Specially when those sample sales letters are based on sales copy created by top copywriters that have methodically split-tested every single component in the sales letter.
The reason is because top copywriters do not depend on guess work when it comes to creating sales letters.
Top writers trust in tested, proven and winning formulas which have been evolved over the years into trusted selling machines.
Just like during a in person sales appointment, you must follow a specific structure and sequence as you are establishing the value of your services.
You would not reveal to a prospective client the cost of your product or service and ask for their money, before you introduce and describe the value of your product in a one-on-one sales meeting, however frequently when reading sales letter samples I see marketers making that exact error.
A old classic formula which I know you are aware of is A.I.D.A.
Attention: Get your prospect's attention.
Interest: Establish interest in your product or service.
Desire: Establish the desire for your solution.
Action: Push your prospect to take immidiate action.
And while this is a good format to adhere to, and all great sales letter samples are going to have this particular standard framework, in today's competitive copywriting environment AIDA just isn't enough.
In fact in the course of producing 100s of high converting sales letters, and reading and studying thousands of successful sales letter samples, I have found 19 crucial elements common to virtually every winning sales letters.
Having each one of these nineteen elements in place is vital to writing irresistible sales copy. Overlook just 1 of these parts and your sales will be affected.
Nevertheless just getting these nineteen ingredients into place isn't enough, much like with the AIDA formula you also need to have all of the parts in the proper sequence in order to lead people down the persuasive route you have crafted.
So to help you to understand these critical elements of irresistible sales letter examples, I've recorded a detailed video recording you may watch completely free where I walk you through all 19 crucial parts.
I've also developed a great Sales Letter Outline PDF you are able to download and read which gives you samples from actual sales letters. You can download the PDF once you watch the free video tutorial.
So to get the nineteen key components of all winning sample sales letters, simply click on the link below and enjoy the free training video.
Sample Salesletter Video!
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